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The Emerging Manager

What it actually takes to start, raise for, and survive as an emerging hedge fund manager.

Easier to Get In. Harder to Deserve It.

Appetite is up. The bar didn’t drop, it moved to operations, cost, and how you get found.
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Everything written about managed accounts is for the investor. Not this.

Managers think they know what they’re signing. Allocators think they know what they’re buying. Both are usually wrong about the same thing.
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You Lost That Meeting Three Weeks Ago. You Just Don’t Know Yet.

Where your capital raise leaks: follow-up, the CRM, speed to materials. And what it looks like sealed.
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You Automated the Alpha. You Haven’t Automated the Raise.

Most emerging managers automated the portfolio. The capital raise is still being run like it’s 2015.
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Your Track Record Isn’t What You Think It Is.

Five levels of credibility, and most emerging managers sit lower than they think.
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You Say You’re Different. You Look Exactly the Same.

Allocators meet hundreds of managers a year. Most of them blur together.
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Latest Issue

You Talked for an Hour. That’s Why They Didn’t Call Back.

I want to tell you about two meetings. Same week. Same type of strategy. Both managers had respectable track records, clean infrastructure, reasonable AUM targets. On paper, roughly interchangeable. The…
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Latest issue

Performance Gets You the Meeting. It Won’t Get You the Cheque.

A few weeks ago I was on the phone with a macro manager. Good track record. Solid Sharpe. Two years of live returns on personal capital, clean and verifiable. He…
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Latest Issue

What 25 Years of Watching Hedge Funds Launch Taught Me

A capital introduction expert on the mistakes, fears, and the 1-5% rule of hedge fund fundraising.
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